I’m Renae Kranz. I love words. I love to tweak them, put them together in new ways, and make sure they say what they’re meant to say. My job is to make those words work for you.
I graduated college with a bachelor’s degree in journalism from South Dakota State University and started out as a feature section editor and reporter for a daily newspaper. At that time, the internet was just beginning, and options for writers in South Dakota were extremely limited. You know all those blogs and websites we write copy for now? Well, those didn’t exist back then.
After I moved to the opposite side of the state, I was left with almost no options for a job in journalism. So, I did what any hard-working South Dakotan would do—I went to work doing something else. I worked lots of different jobs in different cities while my husband worked his way through architecture school. I worked in real estate, sales, and ran my own home staging and interior design business.
All along the way, I never stopped writing. But as time went on, I wasn’t sure how to get back to writing as a full-time career. I began to find my way back to my first (and only) true love several years ago. I loaded up on writing and editing courses to polish and add to my skill set. And soon after, Copy Cat was born.
Now I draw on my life experiences in sales and other fields to create copy that speaks directly to your prospects’ motives to buy your product or service. Identifying with your prospect is half the battle. It’s my job to help you get there.
Copy Cat is my big step into the freelance world. With fresh ideas in my head, I’m ready to take it on. And my good ol’ South Dakota work ethic is still there to help me finally reach the goal—writing, editing and proofreading as a career. I hope you’ll come along for the ride.
Oh, and yes, I do have a cat. But only one. I swear.